Playboy Partners The Sandbox to Launch MetaMansion
Playboy – a lifestyle brand that is recognized throughout the world – is doing a partnership with The Sandbox. With the launch of its MetaMansion, Playboy will offer social play, gaming, and programmed events, as well as the continuous digital collectables issued by leveraging the broad content library of Playboy. In addition to this, the project will integrate Playboy’s network of influencers and talent along with the provision of metaverse-based live experiences as well as in-demand fashion styles.
Playboy and The Sandbox’s Partnership to Release MetaMansion
The partnership is based on the innovative work of Playboy which is based on Web3. It became a part of the sector of Web3 during the spring of the previous year when it released the drop of the genesis non-fungible token (NFT) collection thereof named “Liquid Summer,” comprising digital artworks manufactured via re-exploring the art from the archive of Playboy.
The Liquid Sumer NFT collection – which has been created in partnership with Slimesunday (an NFT artist) – was sold out just in three minutes.in 2021’s October, the initial prominent project of NFT collectables was released by Playboy under the title Play Rabbitars. The Sandbox LAND as well as the Rabbitars’ owners will be permitted to access the special experience offered in The Sandbox.
Both Platforms’ Executives Show High Optimism
The Chief Brand & Strategy Officer at Playboy – Rachel Webber – stated that they are excited to have The Sandbox as their partner with the remarkable design. In her words, the advancement group thereof (which is focused on the construction of a customized), as well as premium web3-based gaming and social experience on Playboy, are known as the things in which the platform has prestige.
She added that they are waiting for the special moment when their Rabbitar community as well as the owners of The Sandbox LAND will be welcomed into the captivating realm of Playboy. For up to seventy years, innovative experiences dealing with celebrity and art, gaming, entertainment, and an all-inclusive venue are provided by The Sandbox in this respect for an upcoming tide of innovation.
As revealed by The Sandbox’s co-founder and COO, Sebastien Borget, Playboy counts to be an emblem of the entertainment, and lifestyle, as well as the charm that has been popular among generations, and at the present, it has in advance entered the Web3 sector. According to him, they are delighted to take the enormous content archive of Playboy into the world of the metaverse along with enabling the real fans to turn into the virtual neighbours of the respective brand via an impending LAND sale that will take place in this year’s 3rd quarter.
