Puma Introduces Metaverse, NFTs before Fashion Week
Puma, a worldwide sportswear company, has delved into the world of Web3. This move is taken to showcase the sports brands thereof during the upcoming New York Fashion Week this year. The respective annual event is focused on combining the fashion industry and prominent brands.
Puma Gets into the Metaverse Space
At the present, several brands seem to be following the unique trend of entering the world of the Metaverse. Puma has effectively introduced its latest Metaverse venue called Black Station. In addition to this, the company is also launching a new series of non-fungible tokens (NFTs).
A press release was issued on 7th September by Puma where is validated that the firm will showcase virtual sneakers like NITRO Fastoid and NITRO NFRNO exclusively in the Black Station (its Metaverse) on 13th September during the New York Fashion Show.
During the respective show, Puma will additionally permit the fans to discover the distinctive 3D-powered sneakers thereof on the Black Station. In the most anticipated show, there will be presented the NFT series with remixed signatures as well as the advanced collaborations that would develop its brand to a different level.
Puma has become a part of the advancing number of fashion brands having in advance carried out collaborations as well as launched collections in the Metaverse space.
In November previous year, Adidas (a giant in sportswear giant) declared 3 big Metaverse-based collaborations with Bored Ape Yacht Club (BAYC), G Money, and Punk Comic. In December of the same year, Nike (the sportswear rival of Puma) declared acquiring RTFKT Studios (one of the top innovative fashion firms in Web3). At that moment, CloneX (a blue-chip tier) was released by Nike.
Several Fashion Brands Like Dolce & Gabbana Enter the Sector of the Metaverse and Non-Fungible Tokens
Since that time, the mutual collaboration thereof has elevated the chances for a better future in the case of the fashion industry. Recently, Nike collected a valuation of up to $185M from the sales of non-fungible tokens taking into account nearly 67,000 transfers.
The rest of the well-known brands in the fashion market have also ventured into the industry of the Metaverse. The most renowned among them take account Dolce & Gabbana, Gucci, and Tiffany. In this respect, Dolce & Gabbana has witnessed a huge revenue generation with the NFT trades.
