How Twitter Ranks Your Tweets
A recent tweet by @NFT_GOD on Twitter has revealed some insights on how tweets are ranked and how one’s influence on Twitter is determined. The tweet has caused a stir among Twitter users, with many of them wondering about the implications of this information.
Going to be posting more findings as I uncover them.
Will be combing through the source code all night
Here's an obvious one, if you are verified, your entire account gets a big boost in the algorithm pic.twitter.com/pyh8w2F2F6
— NFT God (@NFT_GOD) March 31, 2023
Understanding Twitter’s Ranking System
According to the tweet, the like count of a tweet has the biggest impact on its ranking, with a whopping 30x impact compared to replies. The next most impactful factor is the retweet count, which has a 20x impact compared to replies. However, if a tweet is deemed offensive, it is dead in the water.
The tweet also reveals that using multiple hashtags does not necessarily increase the ranking of a tweet, but mentioning something trending, such as “chatGPT,” can give a small boost. Furthermore, attaching an image or video to a tweet can give a big 2x boost.
Verified accounts also receive a big boost in the algorithm, and having a follower-to-following ratio that is too high can deprioritize one’s content. Other boosts include trending topics, media, and news, while demotions include tweets with no text or only a URL or name. The tweet sheds light on how an account’s reputation is calculated, taking into account follower-to-following ratio, account age, device usage, and whether one has been restricted or suspended.
The Power of Your Twitter Circle
However, perhaps the most interesting insight is that one’s influence on Twitter is heavily determined by the quality of users they interact with. Interacting with low-quality accounts with bad follower-to-following ratios or marked as spam, NSFW, bots, or toxic can lead to penalties.
Finally, there is a database of blacklisted topics, and tweets or usernames that reference these topics can lead to de-ranking of the profile and content.
This tweet has caused a stir among Twitter users, who are now wondering about the implications of these insights on their own social media presence. While some may view this as a guide on how to maximize their social media impact, others may view it as a further reminder of the dangers of social media algorithms and the need for greater transparency.
